Focus groups
EWMA 2027
Organising a focus group session offers your company a unique opportunity to engage key opinion leaders in a structured discussion on a topic of your choice.
This cost-effective approach allows you to gather valuable insights and strategic feedback from industry experts.
A focus group session brings together carefully selected participants, ensuring meaningful and relevant discussions. Participants are chosen from the conference delegates in collaboration with the organizing company, allowing for a highly targeted and impactful exchange of ideas.
FOCUS GROUP
€ 12,500
- Are interested in feedback on products or clinical studies
- Would like to establish contact to key opinion leaders
- Are new to the European market or general aspects with market access
- Need feedback on the potential applications of existing products
- Are about to launch a new product
Focus groups are relevant for companies that:
Practical organisation of the focus group
The overall purpose and specific programme of each focus group will have to be agreed individually and are developed in close collaboration with the EWMA Secretariat.
The EWMA Secretariat handles the practical organisation of the focus group session.
Form and content
The invited group of participants (8-12 persons) is asked about their perceptions, opinions, beliefs and attitudes towards a product, service, concept, advertisement or idea.
Presentations and discussions take place in an interactive group setting where participants are encouraged to openly discuss with other group members.
Duration: 1-1.5 hours.
The programme for a focus group discussion typically contains:
- The moderator or someone else familiar with the topic makes an introduction and points out the areas of interest or challenges faced.
- Group discussion, which should be guided by the moderator in order to ensure that the relevant topics are covered.
- Optional: A summary of the discussion
- The moderator is typically a clinician, a company representative or a marketing consultant.
- The moderator is chosen and paid by the hosting company.