Focus groups
EWMA-GNEAUPP 2025
Focus groups
Organising a focus group session is an outstanding opportunity for your company to gather key opinion leaders for a structured discussion on a topic that is defined by your company. A focus group is a very cost-effective way of arranging a meeting with key opinion leaders in order to gather the information that your company currently needs.
A focus group session gathers a number of specifically selected participants. Typically, the participants will be chosen from the conference delegates in partnership with the organising company. However, participants may also be specially invited for a focus group.
FOCUS GROUP
€ 11,000
- Are interested in feedback on products or clinical studies
- Would like to establish contact to key opinion leaders
- Are new to the European market or general aspects with market access
- Need feedback on the potential applications of existing products
- Are about to launch a new product
Focus groups are interesting for companies that:
Practical organisation of the focus group
The overall purpose and specific programme of each focus group will have to be agreed individually and are developed in close collaboration with the EWMA Secretariat.
The EWMA Secretariat will take care of the practical organisation of the focus group session.
Form and content
The invited group of participants of 8-12 persons are asked about their perceptions, opinions, beliefs and attitudes towards a product, service, concept, advertisement or idea.
Presentations and discussions take place in an interactive group setting where participants are encouraged to openly discuss with other group members.
Duration: 1-1.5 hours.
The programme for a focus group discussion typically contains:
- The moderator or someone else familiar with the topic makes an introduction and points out the areas of interest or challenges faced.
- Group discussion, which should be guided by the moderator in order to ensure that the relevant topics are covered.
- Optional: A summary of the discussion
- The moderator is typically a clinician, a company representative or a marketing consultant.
- The moderator is chosen and paid by the hosting company.
The programme for a focus group discussion typically contains:
- The moderator or someone else familiar with the topic makes an introduction and points out the areas of interest or challenges faced.
- Group discussion, which should be guided by the moderator in order to ensure that the relevant topics are covered.
- Optional: A summary of the discussion
- The moderator is typically a clinician, a company representative or a marketing consultant.
- The moderator is chosen and paid by the hosting company.
